Newsletter

This is work that I did at work and was a mockup without any actual text. But it does use logos and such from Vista Financial Planning Group, LLC.

A newsletter is sent out on a regular basis from my place of business but this is my first time getting my hands involved with putting it together. Previously, Microsoft Publisher or Word was used to get the job done. So here I come in with InDesign.

Newsletter1Hour

Project Time: 1 Hour

To start with, I grabbed some known entities as I hadn’t seen any of the body copy yet and only knew that it might have something to do with 401(k)’s. So I threw in our logo, the background “compass” design used in our letterhead, and the same sort of color scheme for accent lines. I also begin to look for Creative Commons images labeled for commercial use that had to do with retirement, vacations, investments, or something similar.

Newsletter1Hour30Mins

Project Time: 1 Hour, 30 Minutes

I realized how much centered images look bad and fixed then. Then, I also remembered that columns of text are justified in newspaper format.

Newsletter1Hour45Mins

Project Time: 1 Hour, 45 Minutes

It looks really bad with lorem ipsum.

Newsletter2Hours

Project Time: 2 Hours

I then went about placing images trying to use a grid format of thirds for the horizontal and fifths for the vertical as aligned to the columns. My boss had talked about wanting it newspaper or magazine-like so I focused on what spreads might look like.

Newsletter2Hours15Mins

Project Time: 2 Hours, 15 Minutes

It was around this time that I realized I was missing some important details. Such as contact information or identification at the bottom.

Newsletter2Hours45Mins Newsletter2Hours45Minsb

Project Time: 2 Hours, 45 Minutes

Fixed! But now, what about pull quotes? I spent some time looking at examples from newspapers and magazines and I liked the elegant, block of color pull quotes because it attracted attention while still look professional.

Newsletter3Hours30Minutes

Project Time: 3 Hours, 30 Minutes

Newsletter4Hours

Project Time: 4 Hours

The last screenshot was taken from typical display mode. I spent some time linking columns and re-familiarizing myself with the tool, knowing that I couldn’t do much more beyond this without getting my hands on the actual copy.

Total Project Time: 4 Hours
Tools Used: CC Search, InDesign

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